Location: 406 Jackson St, San Francisco. Completed: 2019.
Installation Three: Service and Supply, was designed as FEIT’s first West Coast store.
The design inspiration came from shoe stores of the past; boxes stacked tall and rolling ladders roaming the aisles. The design honors this history and tradition with a focus on product and packaging. The challenge in this concept was combining stock plus the display of 40+ footwear styles, ample room for seating, and the capacity for small leather goods and clothing not to feel displaced within the broader display language.
Previously the space operated as a combined commercial art gallery and office space. We gutted the existing interior and really opened it right up. The approach from there was really to maximize horizontal display and integrate the seating element as the key “disruptor” to the display language.
In all 3 of the JMDS designed US based FEIT stores, seating has always been integrated into the display language, creating shared spaces between product and customer. In this store we looked at creating a more clear separation between components – seating, storage, service and product (flat vs. stacked vs, hung). Interior partitions were demolished, ceilings and existing electrical were replaced. Original flooring was removed to reveal a concrete sub-floor which was ground back and sealed with a semi-gloss finish. Façade was updated from beige to black.
In keeping with the interior aesthetic established by JMDS for FEIT’s New York City stores, the design features a streamlined material palette of Baltic Birch plywood, stainless steel, and large, immersive mirrored surfaces, punctuated with a strong linear lighting strategy.
The hanging display is a custom detail using 1-1/4” diameter stainless steel pipe with a seamless connection at the mirrored wall surface, the leather strap (using the same leather stock as used for FEIT shoe production) picks up the front end of the cantilever and ties it back to the maple beam above.
The use of large mirror surfaces is also key to the uniqueness of the FEIT spaces – the architectural and lighting design is always considered in relation to reflection / play - “how can we remove the sense of a solid boundary and encourage a feeling of expansiveness regardless of the simplicity and consistency of the material palette, product and packaging.
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General Contractor: Slick Construction
Millwork: One Hat One Hand